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Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. It also shows us the link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us.
- Format: Inbunden
- ISBN: 9780761956822
- Språk: Engelska
- Antal sidor: 582
- Utgivningsdatum: 2002-10-16
- Förlag: SAGE Publications Inc