Handbook of Magazine Studies

Miglena Sternadori is Associate Professor in the Department of Journalism and Creative Media Industries at Texas Tech University. She is the author of Mediated Eros and contributor to numerous journals and publications including Mass Communication & Society and Feminist Media Studies. Tim Holmes is associate director of postgraduatetaught journalism programs at the School of Journalism, Media and Culture at Cardiff University, Wales. He is the founder of the Mapping The Magazine series of conferences, and author of Magazine Journalism and The 21st Century Journalism Handbook.

• List of Figures viiiNotes on Contributors xPart I Conceptual and Historical Underpinnings 11 Magazines, Megazines, and Metazines: What is a Magazine in the Twenty]First Century? 3Tim Holmes2 Reading Magazines: Taking Death Cab for Cutie from Shed to Dalston 20John Hartley3 Social Scientific Approaches to Magazine Research 36Berkley Hudson and Carol B. Schwalbe4 Viewing the Magazine Form Through the Lens of Classic Media Theories 51David Weiss and Miglena Sternadori5 Case Study: Where Industry and Academy Meet 65Tim HolmesPart II Magazines as Dynamic Organizations 756 Sex, Power, and Organizational Culture in the Glossy Magazine Industry 77Nicholas Boston7 Slow Magazines: The New Indies in Print 92Megan Le Masurier8 Magazines and Advertising in the Digital Age 105John Sinclair9 An Extraordinary Duckling: B2B Magazines as Information and Networking Tools for Professionals 120Dan Zhang and Paul Dwyer10 Customer Magazines as Hybrids of Journalism and PR 136Thomas Koch, Nora Denner, and Benedikt Gutheil11 On Johnson's Shoulders: The Lessons and Legacy of Ebony Magazine 146Sharon Bloyd]Peshkin and Charles Whitaker12 Case Study: Porter Magazine: A Case Study in Hybridity 154Tim HolmesPart III Magazines, Identities, and Lifestyles 16313 Magazines and the Construction of Consumer Lifestyles 165David Weiss14 The "Woke" Sex Discourse: Sexuality and Gender in Online Consumer Magazines 180Chelsea Reynolds15 Gatekeepers and Gal Pals: The Narrative Strategies of Celebrity Magazines 198Andrea McDonnell16 Gender in Magazines 214Elizabeth Groeneveld17 Magazines' Construction of Life Markers: From Youth to Old Age 226Joy Jenkins18 Case Study: Beauty, Liberty, and the Pursuit of Happiness: How Three British Magazines Construct Feminine Adolescence, "Middle Youth," and Maturity 241Joy Jenkins19 Case Study: How Magazines Carry Western Consumer Values Around the World: The Chinese Women's Lifestyle Magazine Rayli and its Representation of Healthy Diets 248Ariel Chen and David MachinPart IV Magazines, Culture, and Society 26120 Magazines as Alternative Sites of Artistic Practice 263Gwen Allen21 Magazines as Sites of Didacticism, Edutainment, and (Sometimes) Pedagogy 278Miglena Sternadori22 Magazines and Interpretive Communities: Approaching the Commercial Media Fan Magazine 293Matt Hills23 City and Regional Magazines: Consumer Guides or Social Binders? 307Miglena Sternadori and Susan Currie Sivek24 Case Study: The Contested Category of the Photography Magazine: Three Case Studies 322David Brittain25 Case Study: Language, Little Magazines, and Local Feminisms 333Nithila KanagasabaiPart V Magazines, Activism, and Resistance 34326 Magazines as Sites of Satire, Parody, and Political Resistance 345Kevin M. Lerner27 The Cultural Campaigners: The Role of Advocacy in Shaping and Changing Magazine Identities 358Sharon Maxwell Magnus28 American Magazines as Champions of Environmental and Corporate Sustainability 370Matthew Yeomans29 Case Study: Constructing an Imagined Community in Al]Qaeda's Magazine Inspire 384Lara Tarantini30 Case Study: How gal]dem Magazine Succeeded Where Mainstream Media Failed 393Esther EgbeyemiPart VI Global Markets and Audiences 40131 Magazines in Spanish and Portuguese America 403Kenton T. Wilkinson and Cristobal Benavides Almarza32 Chinese Consumer Magazines: Digital Transitions in an Evolving Cultural Economy 417Xiang Ren33 Indian Magazines Revitalized in Response to Demand for Long-form Storytelling 427Savyasaachi Jain and Usha Raman34 From Grit to Glitz: Magazine Markets and Ideologies in Post]Communist Europe and Asia 440Miglena Sternadori35 Case Study: Culinary Magazines in Oceania and Australia 453Lyn Barnes36 Case Study: The Bulgarian Woman as a "Free and Happy Individual": A Cultural Analysis of a Bulgarian Magazine's Covers over Seven Decades 462Elza Ibrosheva and Maria StoverIndex 472