Handbook of Developments in Consumer Behaviour

Häftad, Engelska, 2013

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This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable. Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky

Produktinformation

Utgivningsdatum2013-12-27
FormatHäftad
SpråkEngelska
FörlagEdward Elgar Publishing Ltd
ISBN9781781953327

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Contents:1. Developments in Consumer BehaviourGordon R. Foxall and Victoria K. Wells PART I: CONSUMER CULTURE 2. People and ThingsRussell Belk 3. Culture and Consumer Behavior: Contextual and Compositional ComponentsC. Samuel Craig and Susan P. Douglas 4. The Role of Culture in Advertising HumorMarc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger PART II: CONSUMERS IN CONTEXT 5. Retail and Spatial Consumer BehaviorHarry Timmermans 6. Consumer Behavior in a Service ContextRodoula H. Tsiotsou and Jochen Wirtz 7. Researching the Unselfish ConsumerKen Peattie 8. New Developments in the Diffusion of InnovationsRonald E. Goldsmith PART III: CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND 9. Discounting and Impulsivity: Overview and Relevance to Consumer ChoiceLuís L. Oliveira and Leonard Green 10. Addictive, Impulsive and Other Counter-normative ConsumptionDon Ross 11. A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive BuyerPaul J. Albanese PART IV: NEUROSCIENCE AND CONSUMER CHOICE 12. Consumer NeurosciencePeter Kenning, Mirja Hubert and Marc Linzmajer 13. The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer ChoiceGordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed 14. Consumer Involvement: Review, Update and Links to Decision NeuroscienceJudith Lynne Zaichkowsky PART V: CONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE 15. Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer ChoiceDonald A. Hantula Index