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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this book provides coverage of the key concepts in this field. It also provides: vignettes and full cases from major businesses internationally; and more.
- Illustratör: 100 illustrations
- Format: Inbunden
- ISBN: 9780750664370
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2005-01-01
- Förlag: Butterworth-Heinemann