Guerrilla Trade Show Selling

Jay Conrad Levison is the author of the best-selling Guerrilla Marketing Series.Mark S. A. Smith, an internationally acclaimedspeaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association.Orvel Ray Wilson is an internationally acclaimed author and speakeron sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international trainingand consulting firm serving clients worldwide.

• What You Can Achieve at a Trade Show (That You Never Thought YouCould). How to Pick the Right Show. Why a Potent Exhibit Strategy Sets the Stage for MaximumSales. How to Turn Your Exhibit into a Buyer Magnet. The Rewards of Guerrilla Selling on the Trade Show Floor. Setting Up at the Show with No Hassles, in Record Time. Trade Show Peak Performance. Making the Connection That Creates a New Customer. Guerrilla Presentations They'll Never Forget. Inside Secrets Trade Show Pros Know and Use. How to Make Your Show Really Pay Off Big. How to Measure Your Show Success. Bibliography. Appendix. Index.