Green to Gold Business Playbook

DANIEL C. ESTY is the coauthor of the sustainable business bestseller Green to Gold. He is the Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as an energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners (www.EstyEP.com), he’s advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.P. J. SIMMONS is Chairman of the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practices in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P.J. is a life member of the Council on Foreign Relations.

• Preface ixAcknowledgments xiPart One Introduction 11 Why Every Business Needs an Eco-Strategy 32 How to Use This Book 17Part Two Gear Up: What Leaders Need to Know 213 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 234 Making the Internal Business Case for Going Greener 36Part Three Analyze: Identify Your Eco-Risks and Opportunities 595 Spot the Eco-Issues that Could Impact Your Bottom Line 636 Assess and Measure Your Environmental Impacts 817 Benchmark Your Performance against Competitors and Best Practices 110Part Four Strategize: How Each Business Function Can Benefit and Contribute 1238 Office Activities 1259 Buildings and Facilities 14310 Information Technology 16911 Product Design 19012 Sourcing and Procurement 20513 Manufacturing and Processing 22114 Logistics and Transport 24515 Marketing and Sales 26816 Legal and Regulatory Affairs 28717 Accounting and Finance 297Part Five Mobilize: Execute and Engage 31318 Create an Action Plan—and Execute 31519 Build Your Climate Change Plan 32820 Mobilize Employees and Build an Eco-Advantage Culture 34021 Engaging Stakeholders 358Part Six Optimize: Evaluate, Report, and Reassess 37322 Communicate and Report Results 37523 Celebrate Success and Promote Continuous Improvement 388Notes 393Index 429

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