Green to Gold

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Häftad, Engelska, 2009

Av Daniel C. Esty, Andrew Winston, Daniel C Esty

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From the Publishers Weekly review:"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Produktinformation

Utgivningsdatum2009-01-29
Mått140 x 218 x 28 mm
Vikt499 g
FormatHäftad
SpråkEngelska
Antal sidor416
FörlagJohn Wiley & Sons Inc
ISBN9780470393741

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Affärsstrategi inom Ekonomi och ledarskap

DANIEL C. ESTY is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale (www.yale.edu/CBEY). Author or editor of nine books and dozens of articles, Dan is one of the world's leading corporate environmental strategy experts with twenty years of experience working with companies of all sizes and across many industries worldwide. He served as a senior official at the U.S. Environmental Protection Agency in the early 1990s and is presently Chairman of Esty Environmental Partners (www.EstyEP.com). ANDREW S. WINSTON advises some of the world's leading companies on how to profit from environmental thinking. He is also a highly respected and dynamic speaker, exploring the business benefits of going green with audiences around the world. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions in marketing and business development at Time Warner and MTV. See www.andrewwinston.com for more information.

Preface to the Paperback Edition x iPreface xviiAcknowledgments xxiIntroduction: The Environmental Lens 1Part One Preparing for a New World1 Eco-Advantage 7Issues and opportunities for business in an environmentally sensitive world2 Natural Drivers of the Green Wave 31Environmental problems and how they shape markets3 Who’s Behind the Green Wave? 65Stakeholders and the power they wieldPart Two Strategies for Building Eco-Advantage4 Managing the Downside 105Green-to-Gold Plays to reduce cost and risk5 Building the Upside 122Green-to-Gold Plays to drive revenues and create intangible valuePart Three What WaveRiders Do6 The Eco-Advantage Mindset 145Looking through an environmental lens7 Eco-Tracking 166Understanding your company’s environmental “footprint”8 Redesigning Your World 195Designing for the environment and “greening” the supply chain9 Inspiring an Eco-Advantage Culture 206Creating an organizational focus on environmental stewardshipPart Four Putting It All Together10 Why Environmental Initiatives Fail 235Pitfalls to avoid on the way to Eco-Advantage11 Taking Action 260Execution for sustained competitive advantage12 Eco-Advantage Strategy 281Key Eco-Advantage plays, tools, and plansAppendix I: Additional Resources 305Appendix II: Methodological Overview 311Appendix III: Frequently Asked Questions 317Notes,* 323Index 353* References are not noted in the text but are shown by page number and key words beginning after the Appendixes.