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160 sidor
2012

Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

Författare: P C Balasubramanianram, N Ramakrishnan
Format: Pocket/Paperback
ISBN: 9788129120595
Språk: Engelska
Antal sidor: 160
Utgivningsdatum: 2012-11-01
Förlag: Rupa Publications India Pvt Ltd.