Go-To-Market Uncovered

How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth

Inbunden, Engelska, 2025

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A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregardedStrategies for aligning your sales and marketing goals to create a unified customer journeyEnlightening case studies that illustrate the most common challenges faced by companies and how to overcome themPacked with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.

Produktinformation

Utgivningsdatum2025-04-21
Mått155 x 224 x 33 mm
Vikt499 g
FormatInbunden
SpråkEngelska
Antal sidor304
FörlagJohn Wiley & Sons Inc
ISBN9781394328888

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Preface xvIntroduction xixPart I Introduction to Go-to-Market Strategy 1Chapter 1 The Importance of a Robust Go-to-Market Strategy 3Chapter 2 The Eight Pillars of GTM Strategy 13Part II Overview of the Arise Methodology 27Chapter 3 What the ARISE Go-To-Market Methodology ® Is 29Part III Assess 35Chapter 4 Evaluating Your Current GTM Strategy 37Part IV Research 59Chapter 5 Market Research Techniques 61Chapter 6 Competitive Landscape Analysis 71Chapter 7 Customer Insights Gathering 81Part V Ideate 87Chapter 8 Brainstorming Innovative GTM Approaches 89Chapter 9 Exploring Channel Strategies 97Part VI Strategise 109Chapter 10 Developing a Clear Value Proposition 111Chapter 11 Creating Messaging Frameworks 117Chapter 12 Positioning Strategies in Competitive Markets 119Chapter 13 Aligning Sales and Marketing Goals 125Chapter 14 Pricing and Revenue Models 135Part VII Execute 147Chapter 15 Creating a Comprehensive GTM Plan 149Chapter 16 Resource Allocation and Budgeting 157Chapter 17 Setting KPIs and Success Metrics 163Chapter 18 Building an Effective Sales Process 189Chapter 19 Developing Customer Onboarding Strategies 199Chapter 20 Reducing Churn and Increasing Customer Retention 211Part VIII Case Studies and Practical Insights 221Chapter 21 Real-World Applications of ARISE 223Chapter 22 Common Challenges and How to Overcome Them 237Conclusion: The Future of Go-to-Market Strategy 257Appendix 261Glossary of Technologies 263Acknowledgments 269About the Author 271Index 273