Globally Speaking

For almost a decade, Prof. Judith Rosenhouse and Prof. Rotem Kowner have led a multi-member research project on the motives for borrowing foreign lexicon, culminating with the publication of this book. Rosenhouse is a noted Israeli linguist specialized in Arabic and Hebrew, who recently retired from the Technion, Israel Institute of Technology and has joined Swantech Ltd.Kowner is an Israeli Japanologist who focuses on Japanese attitudes and response to foreign culture, the West in particular, in modern times. Currently he serves as the chair of the Department of East Asian Studies at the University of Haifa.

• Introduction1. The Hegemony of English and Determinants of Borrowing from its Vocabulary - Rotem Kowner  and Judith Rosenhouse2. Icelandic: Phono-Semantic Matching - Yair Sapir and Ghil’ad Zuckermann3. French: Tradition vs. Innovation as Reflected in English Borrowings - Miriam Ben-Rafael4. Dutch: Is It Threatened by English? - Herman J. De Vries Jr.5. Hungarian: Trends and Determinants of English Borrowing in a Market Economy Newcomer - Zsuzsa Sziklain Gombos, Zoltán Sturcz with Judith Rosenhouse and Rotem Kowner6. Russian: From Social Realism to Reality Show - Maria Yelenevskaya7. Hebrew: Borrowing Ideology and Pragmatic Aspects in a Modern(ized) Language - Judith Rosenhouse and Haya Fisherman8. Colloquial Arabic (in Israel): The Case of English Loanwords in a Minority Language with Diglossia - Judith Rosenhouse9. Amharic: Political and Social Effects on English Loanwords - Anbessa Teferra10. Farsi: The Process of Modernization and the Advent of English - Soli Shahvar11. Indian Languages: Hidden English in Texts and Society - Dennis Kurzon12. Chinese in Taiwan: Cooking a Linguistic Chop Suey and Embracing English - Sufen Sophia Lai13. Japanese: The Dialectic Relationships between 'Westerness' and 'Japaneseness' as Reflected in English Loanwords - Rotem Kowner and Michal Daliot-Bul14. Conclusion: Features of Borrowing from English in Twelve Languages - Judith Rosenhouse and Rotem KownerContributorsBibliography

Rosenhouse and Kowner’s book is a welcome addition to the literature on the global impact of English and to the research on lexical borrowing. The case studies are interesting as such, each providing a wealth of information on the status and role of English in their respective language communities in carefully contextualised analyses of the borrowing process.