Globalization of the Content

Tuna Tetik is an assistant professor in the Department of Film and Television and the Vice Dean of the Faculty of Communication at Bahçes¸ehir University. He received his doctoral degree at Bahçes¸ehir University, Cinema and Media Research Ph.D. program, and directed short fi lms and a documentary that received international awards. His research interests are superheroes and comics, transmedia, fi lm genres, video-on-demand services, and video games. He edited several international books. Tetik is currently teaching several undergraduate courses on digital editing and film production, and graduate courses on screenwriting.Ömer Vatanartıran is an assistant professor and the Dean of Students at Bahçes¸ehir University. He lectures in the Faculty of Communication as well as the Conservatory. Vatanartıran has a B.A. in Communication and a Ph.D. in Organization Studies. He is a multi-dimensional communicator: TV Presenter; university lecturer in theater, ethics, media and communications; experienced voiceover artist, specialized in commercials, movies and animations; and theater actor with international experience.Hasan Kemal Suher is a professor in the Advertising Department and the Dean of the Faculty of Communication at Bahçes¸ehir University. He received his Ph.D. in Advertising and Public Relations from Anadolu University. He is currently teaching several undergraduate courses on media planning, research in advertising, advertising campaign, and graduate courses on historical and social research, mass communication theories and research. He has edited many inter/national books. His research interests include creative industries, new trends in communication education, and data analysis with SPSS. He continues his researches at national and international levels.

• Preface - Ways of Streaming in Turkey: A Structural Analysis of the BluTV Case and Discovery’s Investment in the Turkish SVOD Service - The Interaction of the Global Audience Around Netflix Turkey Content on Social Media - Global Advertising Issues: Theory, Strategy, and Challenges - The Effects of Not- for- Profit Messages Targeting the Global Luxury Fashion Brands: An Experimental Research on Consumers’ Purchase Intention - Glocalization in a Globalized World: Balancing Global Trends with Local Realities - A Discussion on the Use of Global Databases by Turkish Political Communication Actors and the Possible Effects of the Data Used on Political Campaigns in Turkey - Art News Without Borders - Glocalization in Turkish Gaming Industry - The Impact of Video Game Culture on the Globalization of the MobileGame Industry in Turkey: A Case Study of Peak - Globalizing the Local: Transformation and Re- Transformation of Music - The Sound of Globalization: World Music as the Audial Transformation of Folk Music in Turkey