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Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
- Illustratör: 130 colour half-tones 100 colour line drawings
- Format: Pocket/Paperback
- ISBN: 9780199609703
- Språk: Engelska
- Antal sidor: 608
- Utgivningsdatum: 2012-03-29
- Förlag: OUP Oxford