Global Challenges and Uncertainty in Tourism and Hospitality, Volume II

Marketing Advancements and Value Creation

Inbunden, Engelska, 2025

AvDaisy Xuefeng Fan,Leonidas Efthymiou,Alkis Thrassou,Demetris Vrontis

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This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty.From crises such as pandemics, wars, and economic downturns to the sustainable dynamics of host-guest relationships and varied forms of tourism, the chapters in this volume analyze the complexities of value perception and customer choices, explore marketing strategies, and examine the role of technology in supporting tourism sustainability. Utilizing multiple empirical scientific methodologies and international literature analyses, the volume delves into entrepreneurial skills, evaluates hazards for physically impaired visitors, and builds practicable knowledge on marketing and value creation. It also contributes unique insights, fostering a holistic understanding of this dynamic industry.This book is essential for researchers, scholars, and practitioners in tourism and hospitality, as well as policymakers and business leaders seeking to navigate the evolving landscape. It presents cross-disciplinary contributions that offer multi-perspective insights, combining diverse scientific fields to explore strategies that enhance competitiveness and resilience in global tourism and hospitality.

Produktinformation

Utgivningsdatum2025-09-02
Mått148 x 210 x 23 mm
Vikt541 g
FormatInbunden
SpråkEngelska
SeriePalgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science
Antal sidor309
FörlagSpringer International Publishing AG
ISBN9783031924088

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Daisy Xuefeng Fan is Professor in International Tourism and Management at the City University of Macau, China.Leonidas Efthymiou is Associate Professor at the University of Nicosia, Cyprus (EU).Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Chapter 1: Innovation and Value Creation amidst Global Challenges and Crises.- Chapter 2: The host-guest relationship role in a sustainable tourism model in marginal areas. The case study of Calitri (Italy).- Chapter 3: Value Perception and Customer Choices at times of Inflation: A Study of Customer Preferences in Small Family-Owned Hotels.- Chapter 4: Recreational And Religious Tourism Marketing Strategies and Its Influence in Promoting Jordan's Golden Triangle.- Chapter 5: How Web Scraping and Artificial Intelligence Techniques Can Support the Management of Tourism Sustainability?.- Chapter 6: Tourists' satisfaction from the green hotels in Greece.- Chapter 7: Entrepreneurial skills for new tourism firm creation in a turbulent context.- Chapter 8: The rise of glamping in Italy. An example of Nature-Based Tourism (NBT).- Chapter 9: The Evaluation of Organizations’ Performance and Sustainability in Services Management.- Chapter 10: Navigating Turbulence: Understanding Customer Behaviour in Tourism and Hospitality During Crises.- Chapter 11: The impact of a sport event on the sustainable tourism development: the case of UEFA Euro Germany 2024.- Chapter 12: Analysing potential hazards linked to the tourist industry: the challenge for visitors with physical impairments.- Chapter 13: The repositioning process of Taranto as a sustainable tourist destination.