Genre Emergence

Alexander Brock is a professor of linguistics at the English department of Halle University. His research interests include text linguistics, pragmatics, humour studies and media linguistics. Jana Pflaeging is a PhD candidate at the Chair of English and Applied Linguistics at Salzburg University. Her research interests are in multimodal genre studies and media/text linguistics. She also enjoys visualising linguistic theories.Peter Schildhauer is a lecturer of Teaching English as a Foreign Language / English Linguistics at Bielefeld University. His research interests include media linguistics and the interaction in EFL classrooms.

• A. Brock/J. Pflaeging/P. Schildhauer: Preface – M. Kraxenberger: Erotic Romances – S. Molnar: The Birth of the Print Ad Genre – J. Müller-Lancé: Genres in Action Sports Magazines – J. Pflaeging: Diachronic Perspectives on Genre Indexation in Print Magazines – A. Brock: Emergence of TV Sitcoms – M. Luginbühl: Genre Emergence as Indicator and Origin of Cultural Change – E. M. Eckkrammer: A Multidimensional Model of Genre Emergence – S. Meier/K. Marx: Doing Genre in the Digital Media – P. Schildhauer: Genre and Community Emergence – J. M. Sommer: Emergence of Online Comments in Popular Science Discourse