Future of Consumption

Kristina Bäckström is a Senior Lecturer at the Department of Service Studies & Centre for Retail Research, Lund University.Carys Egan-Wyer is a Senior Lecturer at the Department of Business Administration & Centre for Retail Research, Lund University.Emma Samsioe is an Associate Senior Lecturer at the Department of Service Studies & Centre for Retail Research, Lund University.

• Introduction.- The Future of Consumption, Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe.- Part 1 - Technology.- The Intersection of Sustainability and Technology in the Context of the Digital Marketplace, Hela Hassen & Precious Akponah.- Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships, Franklin Velasco & Hanna Marriott.- Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing, Hossain Shahriar.- Consumer Trust and Platformised Retail Personalisation, Stefan Larsson & Kashyap Haresamudram.- Friend or foe? How buy-now-pay-later is seeking to change traditional consumer-retailer relationships in the UK, Ruffin Relja, Anita Lifen Zhao & Philippa Ward.- The Future of Grocery Retail, Rickard Sandahl.- Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward,Ozan Ağlargöz & Feyza Ağlargöz.- Trending Seaweed: Future Opportunities in Retail?, Cecilia Fredriksson, Annabell Merkel & Filippa Säwe.- Grocery Retailers’ Approaches to Discussion on the Food Waste Issue on Social Media, Ulla-Maija Sutinen & Elina Närvänen.- Sustainable Consumption in Taiwan and China: Drivers and Impediments, Tommy Shih.- Digitalization: A potential tool for sustainable consumption?, Matthias Lehner, Jessika Luth Richter & Oksana Mont.- The Challenge of Overproduction and Overconsumption, Gabriella Wulff.- Creating Tomorrow's Vintage, Kevin Gelsi & Sandya Lang.- Part 3 - Wellbeing.- The Future of Wellbeing: Value Creation in Digital Mental Health Services, Alisa Minina Jeunemaître.- No cash, no coins, no cards, but you: Biohacking the future of payments, Vitor Lima & Russell Belk.- Contemporary Consumption of Brand Activism, Natasha Lewis & Jessica Vredenburg.- Vegan Consumption: Insights into the consumer-driven emergence of the vegan market, Rachel Lamarche-Beauchesne.- Buying Happiness, Tomas de Souza.- Part 4 – Customer Experience.- Re-examining the Place of the Physical Store During the Digital Retail Era, Elin Nilsson.- Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience, Jessica Vredenburg, Simon J. Bell & Evan Polman.- (When) Is it Worth Investing in The Personal Service Encounter?, Carys Egan-Wyer, Sofia Valentin & Åsa Parsmo.- Can Future Shopping Experiences be Present in the Past? The Case of a Local High Street, Ola Thufvesson & Devrim Umut Aslan.- Timeless Tricks, Ida de Wit Sandström & René van Pelt.