Fundamentals of Retailing and Shopper Marketing
Häftad, Engelska, 2012
Av Jan Hillesland, Jan Niklas Meise, Thomas Rudolph, Odd Gisholt, Alf Bendixen, Truls Fjeldstad, Jesper Clement, Jens Nordfält, Jens Nordfalt
1 439 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.
The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.
The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
Produktinformation
- Utgivningsdatum2012-11-15
- Mått200 x 265 x 10 mm
- Vikt759 g
- SpråkEngelska
- Antal sidor360
- Upplaga1
- FörlagPearson Education
- EAN9780273757399