Fundamentals of Fashion Design

Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University. Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty’s and Selfridges.

• Introduction1. ResearchWhat sort of designer are you?; Know your subject; Starting your research; Sources of research; The research book; Mood-, theme- and storyboard; In fashion; Research exercises2 DesignDesign identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios; In fashion; Design exercises3 Fabrics and techniquesFabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion; Fabric exercises4 ConstructionTools and machinery; Construction techniques; Draping on the mannequin; In fashion; Construction exercises5 Developing a collectionWho are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Branding; In fashion; Developing a collection exercisesAppendixGlossaryFurther resourcesBibliographyIndexPicture creditsAcknowledgements and credits

A hands-on, user-friendly guide as to how fashion designers design, which has been aesthetically laid out with strong imagery and some really good insights.