- Nyhet
Del i serien Affirm Press
From the Ground Up
How to build a cult brand
Häftad, Engelska, 2026
199 kr
Kommande
THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.The only thing scarier than a new idea is an old one.Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1 billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.Curious? Time to risk it for the biscuit.
Produktinformation
- Utgivningsdatum2026-06-30
- Mått153 x 234 x 15 mm
- Vikt400 g
- FormatHäftad
- SpråkEngelska
- SerieAffirm Press
- Antal sidor288
- FörlagAffirm Press
- ISBN9781923293953