From Grey to Silver

Managing the Demographic Change Successfully

Häftad, Engelska, 2014

AvSven Kunisch,Stephan Boehm,Michael Boppel

729 kr

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Demographic change is one of the most crucial issues of our time. This book covers three important business perspectives, dealing with the economic and social issues, those of human resources and leadership, and finally those of innovation and marketing.

Produktinformation

Utgivningsdatum2014-10-14
Mått155 x 235 x undefined mm
FormatHäftad
SpråkEngelska
Antal sidor227
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783642447945

Tillhör följande kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap
Ledarskapsböcker inom Ekonomi och Ledarskap
Migration inom Samhälle och politik
Geografi inom Naturvetenskap och teknik

Foreword by the former President of the Federal Republic of Germany Prof. Dr. Roman Herzog.- Preface by the Editors.- Part 1 An introduction – Understanding demographic change.- An integrating framework for investigating the challenges and opportunities of demographic change, Stephan Boehm, Sven Kunisch, Michael Boppel.- Point of view: Demographic change calls for change in the demographic research landscape – a German perspective.- Part 2 An economic and social perspective – Taking the external environment into consideration. - Demographic change and the economically active population in OECD countries – Could older workers compensate for the decline? Golo Henseke.- Point of view: Demographic change as a challenge for societies at large, Markku Wilenius.- Ageing, health and disability – An economic perspective, Martin Karlsson, Florian Klohn.- Point of view: Demographic change – The role of the social context, Stéphanie Moerikofer-Zwez. - Demographic change and the changing nature of the concept of work, Carola Wolf. - Part 3 A human resources and leadership perspective – Managing the ageing workforce. - Generational leadership – How to manage five different generations in the workforce, Florian Kunze, Stephan Boehm, Heike Bruch.- Rationale for and implementation of age-neutral HRM in divergent institutional contexts – Examples from Britain and Germany, Heike Schroder, Matt Flynn and Michael Muller-Camen. - Contra point: From grey to silver – More than a question of age, Eva Bilhuber Galli.- Age diversity and its performance implications – Analyzing a major future workforce trend, Stephan A. Boehm, Miriam K. Baumgaertner, David J. G. Dwertmann, Florian Kunze. - Stepping down but not out – Characteristics of post-executive careers in Switzerland, Peder Greve, Winfried Ruigrok.- Insights from practice: Consenec – A well-proven model, Kurt Hoerhager.- Part 4 An innovation and marketing perspective – Extending the customer base.- Usinginnovation contests to master challenges of demographic change – Insights from research and practice, Angelika C. Bullinger, Matthias Rass, Sabrina Adamczyk.- We could have known better – Consumer-orientated marketing in Germany´s ageing market, Frank Leyhausen, Alexander Vossen.- Insights from practice: How Swisscom copes with the challenges of demographic change, Guenter Pfeiffer.- Japan’s growing silver market – An attractive business opportunity for foreign companies? Florian Kohlbacher, Pascal Gudorf, Cornelius Herstatt.– Appendix.