Flying High

James Wynbrandt is a New York–based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Southern Aviator, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in the New York Times, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.

• Introduction 1CHAPTER 1 The Journey Begins 7CHAPTER 2 Have I Got a Deal for You 23CHAPTER 3 Morris Air Spreads Its Wings 39CHAPTER 4 Off to Southwest 55CHAPTER 5 Opening Up New Skies 73CHAPTER 6 A Different Kind of Airline 85CHAPTER 7 Preparing for Departure 103CHAPTER 8 JetBlue Takes Flight 121CHAPTER 9 Making Air Travel Entertaining 139CHAPTER 10 Keeping Customers Happy 151CHAPTER 11 The Technology Advantage 163CHAPTER 12 Getting the Word Out in Style 177CHAPTER 13 Dealing with Disaster 193CHAPTER 14 Preserving the Culture 213CHAPTER 15 Looking to the Future 225CHAPTER 16 David Neeleman’s Rules for Succeeding in Any Business 243JetBlue Timeline 255Acknowledgments 263Notes 265Index 289