The book serves as an educational resource for financial markets and investment courses, targeted at students with foundational knowledge in economics and statistics. Its goal is to provide a hands-on approach to various subjects while upholding the academic integrity of rigorous, literature-based analysis. Positioned between introductory and intermediate levels, the book’ s content aims to be practical. It begins with fundamental concepts of asset pricing and risk premiums and extends to employ these principles in areas such as portfolio optimization, stock valuation, private assets, and sustainability. Therefore, professionals may find the book useful, and certain chapters could be effectively integrated into executive education programs.