Accidental Instructional Designer, 2nd edition

Cammy Bean accidentally became an instructional designer in 1996 and has since collaborated with hundreds of organizations to design and deliver training programs. She’s worked at small startups, mid-sized training companies, boutique e-learning shops, and as a freelance instructional designer. An English and German studies major in college, Cammy found an affinity for writing and making complex ideas and concepts clear to an audience. In 2009, she helped start up US operations for Kineo, a global provider of learning solutions. Originally the VP of learning design for Kineo, Cammy is currently a senior solutions consultant. In this role she leads the North American sales team, supports clients through the initial discovery process, and manages custom client accounts to help organizations meet their strategic business objectives through better learning solutions. She’s into hiking, kayaking, trail running, swimming, the occasional triathlon, cooking, eating, reading, and photography. She’s also been a potter, a licensed massage therapist, a quilter, and more. Cammy lives in Massachusetts with her husband, Jon, and their three teenagers.

• AcknowledgmentsIntroduction: Once Upon a TimePart IChapter 1. The Basics of Instructional DesignChapter 2. On Learning PieChapter 3. Why Design MattersPart IIChapter 4. Tools, Technology, and Platforms, Oh My!Chapter 5. Working With Subject Matter ExpertsChapter 6. What’s Your Design Approach?Chapter 7. Mixing It Up: Effect Blends and Marketing StrategiesChapter 8. Finding Your HookChapter 9. Interactivity That CountsChapter 10. Writing Better Learning ContentChapter 11. It’s All in the StoryChapter 12. Looking Good: On Visual DesignChapter 13. Got Impact? Assessment and EvaluationPart IIIChapter 14. Taking It ForwardMy Favorite ResourcesDiscussion GuideSelected BibliographyIndexAbout the AuthorAbout ATD

“Cammy Bean captures the essence of modern instructional design in this updated edition. Rich with stories, best practices, and guidance for anyone interested in the field, this volume will help you build an intentional instructional design practice.”—Connie Malamed, Founder, Mastering Instructional Design“The Accidental Instructional Designer speaks to the too often forgotten L&D professional—the subject matter experts who transitioned into instructional design. The book acknowledges the expertise these individuals bring to the table and supplements it with practical guidance upon which a successful L&D career can be built.”—David Kelly, CEO, The Learning Guild“If you find yourself ‘accidently’ designing instruction for a government, for-profit, or nonprofit organization, the first thing you need to do, after catching your breath, is  grab The Accidental Instructional Designer. This book will save you hours and hours of effort, frustration, and false starts. Read it cover to cover, dog-ear pages, underline passages, and make notes in the margins. It offers a practical, no-nonsense approach to the design, development, and delivery of instruction for anyone who didn't meticulously plan a career in instructional design.”—Karl M. Kapp, Professor of Instructional Design and Technology, Bloomsburg University