Samhälle & debatt
Pocket
Financial Aspects of Marketing
Ruth A Schmidt • Helen Wright • Ruth A Schmidt
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This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
- Format: Pocket/Paperback
- ISBN: 9780333637821
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 1996-10-23
- Förlag: Bloomsbury Publishing PLC