Financial Aspects of Marketing

Häftad, Engelska, 1996

Av Ruth A. Schmidt, Helen Wright, Manchester) Schmidt, Ruth A. (Manchester Metropolitan University, Ruth A Schmidt

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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:- Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.

Produktinformation

Utgivningsdatum1996-10-23
Mått190 x 246 x 20 mm
Vikt632 g
FormatHäftad
SpråkEngelska
Antal sidor320
Upplaga1996
FörlagBloomsbury Publishing PLC
ISBN9780333637821

Tillhör följande kategorier

Introduction to the Finance and MarketingInterfacePART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance SheetThe Cash Flow Statement and the Profit and Loss AccountThe Matching Concept: Stock Valuation and DepreciationReconciliation of Financial StatementsIntroduction to Spreadsheets: Calculations and Charts Case StudyPART 2: RATIO ANALYSIS Introduction to Ratio AnalysisAnalysis of Asset Utilisation, Profitability and PerformanceReturns to Investors Analysis of Profit Pathways Case StudyPART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series AnalysisShort-Term ForecastingForecasting using Relationships between Variables Regression Linear Regression on the SpreadsheetMultiple Regression Case StudyPART 4: COSTING AND BUDGETING Introduction to Costing SystemsBudgeting Budgetary Control Case StudyPART 5: DECISION-MAKING Introduction to Decision-MakingIntroduction to Break-Even AnalysisDecision-Making under Risk Long-TermDecision-Making on the Spreadsheet and Sensitivity Analysis Case Study.