Fashion Marketing

Margaret Bruce B.Sc., M.Sc., Ph.D., is Professor of Design Management and Marketing at Manchester Business School and where she is also the Director of the Centre for Business Research. She holds a Professorship in Design and Fashion Marketing at University of the Arts London and a Professorship of Strategic Design Management at ICN, University of Nancy 2, France. She has published over 200 papers in the areas of fashion marketing, innovation and design. Professor Bruce has conducted a number of international research programmes in design and innovation. She is a member of Council of the British Academy of Management. Tony Hines B.A., Econ. (Hons), Ph.D., F.R.S.A., M.C.I.M. is Professor of Marketing at Manchester Metropolitan University Business School. He is Director of Doctoral Programmes and has research interests in supply chain strategies, marketing decisions, lifestyles, consumption and identity. He has led international consultancy assignments and funded research projects in these areas. He is the author of 16 books including Supply Chain Strategies – Customer-Driven and Customer Focused and Management Information for Marketing Decisions in addition to Fashion Marketing – Contemporary Issues.

• Global markets and Global supplies; Supply chain strategies, structures and relationships; The challenges of fashion buying and merchandising; Segmenting fashion consumers: Reconstructing the challenge of consumer complexity; Developing a research agenda for the internationalization of fashion retailing; Retail brand marketing in the fashion industry; Competitive marketing strategies of luxury fashion companies; Store environment of fashion retailers: A Hong Kong perspective; The process of trend development leading to a fashion season; Innovation management in creating new fashion; Consumers and their negative selves, and the implications for fashion marketing; Fashion retailer desired and perceived identity; Fashion E-tailing; The international flagship stores of luxury fashion retailers; The making and marketing of a trend; Approaches to doing research