Fashion Brand Management
Plan, Scale and Market a Successful Fashion Business
Inbunden, Engelska, 2023
1 779 kr
Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.
Produktinformation
- Utgivningsdatum2023-02-03
- Mått178 x 250 x 28 mm
- Vikt865 g
- FormatInbunden
- SpråkEngelska
- Antal sidor320
- FörlagKogan Page Ltd
- ISBN9781398609020
Tillhör följande kategorier
Hoppa över listan
Du kanske också är intresserad av
- Nyhet
Del 3
- Nyhet
Del 11
- Nyhet
Del 6
Del 1
- Nyhet
Del 4
Del 3
Del 2