Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
Inbunden, Engelska, 1992
AvJohn O'Shaughnessy,John O'Shaughnessy,Columbia University) O'Shaughnessy, John (Professor of Marketing, Professor of Marketing, Graduate School of Business
2 639 kr
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This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
Produktinformation
- Utgivningsdatum1992-08-20
- Mått165 x 243 x 38 mm
- Vikt810 g
- FormatInbunden
- SpråkEngelska
- Antal sidor400
- FörlagOUP USA
- ISBN9780195071085
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