Inbunden, Engelska, 1992
Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
Av John O'Shaughnessy, John O'Shaughnessy
3059 kr
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Beskrivning
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
Produktinformation
- Utgivningsdatum: 1992-08-20
- Mått: 165 x 243 x 38 mm
- Vikt: 810 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 400
- Förlag: OUP USA
- ISBN: 9780195071085
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Mer information
Author of Why People Buy (OUP 1987)
Recensioner i media
`This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession ... Reading the book from cover to cover is required ... it will teach us much.'Journal of Macromarketing
Butikslager
Ej i lager i butik.
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