Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
Inbunden, Engelska, 1992
Av John O'Shaughnessy, John O'Shaughnessy, Columbia University) O'Shaughnessy, John (Professor of Marketing, Professor of Marketing, Graduate School of Business
2 689 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
Produktinformation
- Utgivningsdatum1992-08-20
- Mått165 x 243 x 38 mm
- Vikt810 g
- FormatInbunden
- SpråkEngelska
- Antal sidor400
- FörlagOUP USA
- ISBN9780195071085
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