Casey B. Hart is associate professor in the Department of Mass Communication at Stephen F. Austin State University.

• ContentsIntroductionCasey Hart1."Show me the money!" - Shifting Fields of Capital in the Global Game IndustryCasey O’Donnell2.Nintendo’s Retro Revolution: Commodified Nostalgia and the Virtual ConsoleSteve Cuff and Christopher Terry3.Business Models, Planned Obsolescence, Externalities: Examining the Virtual Hand of the Video Game IndustryMark D. Cruea4.Prestige: A Cyclical Act for Consumer ControlBrent Kice5.Free-to-play? Considering the interaction of functional factors in video game design influencing the economic effectiveness of microtransactionsCasey Hart6.P(l)aying Pretty: Consuming Fairy Tales and Device ApplicationsEmma Whatman7.Playing with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video GamesJan Švelch8.Smart Players and Happy Consumers: Effects of Game Characteristics and Player Emotional Experiences on in-App Ad ResponsesHsuan-Yi Chou and Shaojung Sharon Wang9.Gold Farming in

With the volume, Dr. Hart invites readers to engage a wide variety of academic perspectives that discuss shifts in video game production and marketing in the face of an evolving and maturing gaming public. These essays offer a far more complex and compelling discussion beyond a “dollars and cents” economic analysis of the video game industry; they also provide insight into the interplay between the industry and how it creates and markets games for changing audiences.

Casey B. Hart is associate professor in the Department of Mass Communication at Stephen F. Austin State University.

• ContentsIntroductionCasey Hart1."Show me the money!" - Shifting Fields of Capital in the Global Game IndustryCasey O’Donnell2.Nintendo’s Retro Revolution: Commodified Nostalgia and the Virtual ConsoleSteve Cuff and Christopher Terry3.Business Models, Planned Obsolescence, Externalities: Examining the Virtual Hand of the Video Game IndustryMark D. Cruea4.Prestige: A Cyclical Act for Consumer ControlBrent Kice5.Free-to-play? Considering the interaction of functional factors in video game design influencing the economic effectiveness of microtransactionsCasey Hart6.P(l)aying Pretty: Consuming Fairy Tales and Device ApplicationsEmma Whatman7.Playing with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video GamesJan Švelch8.Smart Players and Happy Consumers: Effects of Game Characteristics and Player Emotional Experiences on in-App Ad ResponsesHsuan-Yi Chou and Shaojung Sharon Wang9.Gold Farming in

With the volume, Dr. Hart invites readers to engage a wide variety of academic perspectives that discuss shifts in video game production and marketing in the face of an evolving and maturing gaming public. These essays offer a far more complex and compelling discussion beyond a “dollars and cents” economic analysis of the video game industry; they also provide insight into the interplay between the industry and how it creates and markets games for changing audiences.

Casey B. Hart is associate professor in the Department of Mass Communication at Stephen F. Austin State University.

• ContentsIntroductionCasey Hart1."Show me the money!" - Shifting Fields of Capital in the Global Game IndustryCasey O’Donnell2.Nintendo’s Retro Revolution: Commodified Nostalgia and the Virtual ConsoleSteve Cuff and Christopher Terry3.Business Models, Planned Obsolescence, Externalities: Examining the Virtual Hand of the Video Game IndustryMark D. Cruea4.Prestige: A Cyclical Act for Consumer ControlBrent Kice5.Free-to-play? Considering the interaction of functional factors in video game design influencing the economic effectiveness of microtransactionsCasey Hart6.P(l)aying Pretty: Consuming Fairy Tales and Device ApplicationsEmma Whatman7.Playing with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video GamesJan Švelch8.Smart Players and Happy Consumers: Effects of Game Characteristics and Player Emotional Experiences on in-App Ad ResponsesHsuan-Yi Chou and Shaojung Sharon Wang9.Gold Farming in

With the volume, Dr. Hart invites readers to engage a wide variety of academic perspectives that discuss shifts in video game production and marketing in the face of an evolving and maturing gaming public. These essays offer a far more complex and compelling discussion beyond a “dollars and cents” economic analysis of the video game industry; they also provide insight into the interplay between the industry and how it creates and markets games for changing audiences.