Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002. Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

• Chapter - 01: Principles of public relations theory and practice;Chapter - 02: Evaluation and communication psychology;Chapter - 03: The history and culture of PR measurement and evaluation;Chapter - 04: Gathering and interpreting information;Chapter - 05: Evaluation structures and processes;Chapter - 06: Developing a media evaluation system;Chapter - 07: Evaluation in practice – case studies;Chapter - 08: Objectives and objective setting;Chapter - 09: Relationship management and crisis communication measurement;Chapter - 10: Evaluating social media;Chapter - 11: Linking PR activity to business

"An excellent overview of the current status of PR evaluation."

Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002. Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

• Chapter - 01: Principles of public relations theory and practice;Chapter - 02: Evaluation and communication psychology;Chapter - 03: The history and culture of PR measurement and evaluation;Chapter - 04: Gathering and interpreting information;Chapter - 05: Evaluation structures and processes;Chapter - 06: Developing a media evaluation system;Chapter - 07: Evaluation in practice – case studies;Chapter - 08: Objectives and objective setting;Chapter - 09: Relationship management and crisis communication measurement;Chapter - 10: Evaluating social media;Chapter - 11: Linking PR activity to business

"An excellent overview of the current status of PR evaluation."

Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002. Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

• Chapter - 01: Principles of public relations theory and practice;Chapter - 02: Evaluation and communication psychology;Chapter - 03: The history and culture of PR measurement and evaluation;Chapter - 04: Gathering and interpreting information;Chapter - 05: Evaluation structures and processes;Chapter - 06: Developing a media evaluation system;Chapter - 07: Evaluation in practice – case studies;Chapter - 08: Objectives and objective setting;Chapter - 09: Relationship management and crisis communication measurement;Chapter - 10: Evaluating social media;Chapter - 11: Linking PR activity to business

"An excellent overview of the current status of PR evaluation."