Entrepreneurship in Hospitality and Tourism

• Theme 1: EntrepreneursCh 1 Entrepreneurship in the Tourism Sector: Personality and entrepreneurial traits (Mehmet Bagis and Mehmet Nurullah Kurutkan); Case study: A new beginning in Britain); Ch 2 Culture and Entrepreneurship (Eda Gurel and Levent Altinay); Case study: Cultural characteristics); Ch 3 Social Entrepreneurs: Important, but often overlooked, tourism entrepreneurs (Ziene Mottiar); Theme 2: Entrepreneurship and the Environment: Ch 4 Institutions and Entrepreneurship in Tourism (Mehmet Bagis and Mehmet Nurullah Kurutkan); Case Study: The Nguyen family restaurant; Ch 5 Exploring the Theoretical Landscape of Entrepreneurial Networks: Cultural and gender perspectives (Ainur Kenebayeva and Gainiya Tazhina); Ch 6 Entrepreneurship as a Process (Levent Altinay, Ainur Kenebayeva, Armiyash Nurmagambetova and Maureen Brookes); Case study: AirBnB; Theme 3: Constrained Entrepreneurship: Ch 7 Constrained Entrepreneurship: South Asian Restaurants in the UK (Trevor Jones and Monder Ram); Ch 8 Inclusive Entrepreneurship (Emma O’Brien); Case study 1: Spotlight on Coralus; Case study 2: The Abono Café Social Economy Enterprise; Ch 9 Ethnic Minority Entrepreneurship (Anna Farmaki and Levent Altinay); Case study: The Kowalski family restaurant; Theme 4: Entrepreneurship Strategies: Ch 10 Marketing Strategies of SMEs in Hospitality and Tourism: An entrepreneurial perspective (Tuğba Şen Küpeli and Metin Kozak); Ch 11 Marketing Strategies for SMEs in the Tourism and Hospitality Sector (Lisa Harkness); Case Study: LegenDerry’: a regional tourism brand; Ch 12 Human Resources Management in SMEs in Hospitality and Tourism (Hasan Evrim Arici); Ch 13 Making Social Enterprises Sustainable: The role of social media and social innovation (Mert Gürlek, İlker Kılıç); Case Study: Gökkuşağı Café; Theme 4: Entrepreneurship and the Future: Ch 14 Tourism & Hospitality Social Entrepreneurship for Sustainable Development (Punita Bhatt and Chandra Kant Upadhyay) Case study 1: The Good Hotel Chain; Case study 2: The Blue Yonder; Ch 15 How will Small Businesses Survive? Artificial Intelligence and the Future of Small Businesses (Raziye Nevzat and Ava Kaboli); Ch 16 Artificial Intelligence and Entrepreneurship in Tourism and Hospitality (Stanislav Ivanov, Faruk Seyitoğlu, Aarni Tuomi and Craig Webster); Case study: Using AI to create a new business model; Concluding Remarks (Levent Altinay, Anna Farmaki and Zaid Alrawadieh)

Select Guide Rating