Rajagopal is Professor of Marketing at EGADE Business School of the Monterrey Institute of Technology and Higher Education (ITESM), Mexico, and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Visiting Professor at Boston University, USA. He has authored 60 books and over 400 research papers. Rajagopal is editor of several academic journals.Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute.

• 1. Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth.- 2. Significance of Microfinance in Entrepreneurship Development: A Study of South Rajasthan.- 3. Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance.- 4. Role of Entrepreneurial Capability in the Performance of Sustained SMEs.- 5. Herd Behavior Analysis in Crowdfunding Platforms in Mexico.- 6. Entrepreneurial Epistemologies and Design-to-Market Modelling: A Latitudinal Discussion.- 7. Entrepreneurial Behaviour, Attitude and Framework Conditions: An Analysis of Efficiency, Factor and Innovation Driven Three Asian Economies.- 8. Cluster Development in Small Enterprises:  A Case Study of Select Plastic Enterprises in Murshidabad, West Bengal.- 9. Innovation and Human Resource Management Fit: Case of an ITES Firm.- 10. A Study on Sustainable Livelihood Frameworks and Entrepreneurial Opportunities with Specific Reference to the Sabai Grass Handicraft, Odisha,India.- 11. Organizational Culture and Its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan.- 12. Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance.- 13. Effect of Exaggerated Claims on Brand Evaluation.- 14. Religion and Marketing.- 15. Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students.- 16. Influence of Entrepreneurship Education and University Ecosystem on Individual’s Entrepreneurship Readiness.- 17. Perceived Organizational Fit: Analyzing Negative Effect of Work Stressors on Employee Outcomes.- 18. Entrepreneurial Journey of Bastav Das: A Case Study.- 19. Happy Laundry Services: What Next?.- 20. Mapping Entrepreneurial Growth: A Case of BivinoS Restaurant in Australia.- 21. Entrepreneurial Strategies, Managerial Implications, Prospects, and Dilemmas.