Entrepreneurial Journalist's Toolkit

Sara Kelly, Ed.D., is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism and adviser to the online student newspaper, The National University Herald (thenuherald.com). Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the longtime executive editor of the Philadelphia Weekly and the editor of InPittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, The New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.

• PrefaceChapter 1. Journalism’s New FrontierChapter 2. Build on TraditionChapter 3. A Converged WorldChapter 4. Tools are ToolsChapter 5. Find your own WayChapter 6. Entrepreneurial Fundamentals Chapter 7. Don’t Forget the StoryChapter 8. Find your Tendencies Chapter 9. Content and DistributionChapter 10. Brand and Market YourselfChapter 11. Create and Manage Online CommunitiesChapter 12. Strategic Planning and Management

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