Entrepreneur Voices on Company Culture

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• PrefacePart One: ClarityIntroduction1. Creating One of the Best Work Cultures in America...with Zero Offices—Sara Sutton Fell, CEO and founder of FlexJobs2. Uber vs. Lyft: Exact Same Tech—Entirely Different Cultures—Jeremy Swift, co-founder and CEO of Cordial3. The Secret weapon of Disney, Apple, and the Patriots—Matt Mayberry, inspirational keynote speaker and author4. Your Culture Is Your Edge—Ben Judah, head of marketing at DrDoctorInterview with Carey Jung on How Ownership Culture Saved IT Freedom5. 5 Companies Who Get Culture Right—Steffen Maier, co-founder of Impraise6. To Believe and Belong—Robert Wallace, partner and EVP of Marketing at TallwaveInterview with Michael Bush, CEO of Great Place to WorkReflectionPart Two: LeadingIntroduction7. The Leader Sets the Culture—Brian Patrick Eha, journalist and photographer8. The Unicorn with a "No Shoes" Office—Rose Leadem, online editorial assistant at Entrepreneur9. Expand Without Killing Culture—Tony Delmercado, COO of Hawke Media10. Stop Losing Good People Because of Bad Culture—Pratik Dholakiya, entrepreneur, speaker, and digital marketer11. Which Came First: The Culture or the Growth?—Tony Delmercado, COO of Hawke Media12. Simplify the Workplace—Anka Wittenberg, chief diversity & inclusion officer at SAP13. How to Build a Great Workplace—For Free—Jeffrey Hayzlett, primetime TV and radio host, author, and speaker14. The Company People Never Quit—Peter Daisyme, co-founder of HosttInterview with Jason Cohen, founder of WP EngineReflectionPart Three: Tools and TacticsIntroduction15. Tools to Shape Your Culture—Nadya Khoja, director of marketing at Venngage infographics16. You Can't Buy Happiness—Yours or Theirs—John Rampton, entrepreneur, investor, and online marketing guru17. Bootstrap Your Culture—Kelly Lovell, youth mobilizer, speaker, and CEO of Lovell Corporation18. Your People Aren't As Happy As You Think—Heather R. Huhman, founder and president of Come Recommended, author, and career expert19. How Google Reinvented the Employee Survey—Steffen Maier, co-founder of Impraise20. Feedback That Builds Culture—Sujan Patel, entrepreneur, digital marketing expert, and co-founder of Web Profits21. 8 Easy Tactics to Make Work Fun and Productive—Peter Daisyme, co-founder of Hostt22. Make Wellness a Pillar of Corporate Culture—Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent BetaInterview with Todd Graves on How Raising Cane's Made the LeapReflectionPart Four: DysfunctionIntroduction23. How a CEO Can Fix Corporate Culture—Shellye Archambeau, CEO of MetricStream24. Fixing Uber's Mistakes—Nina Zipkin, staff writer at Entrepreneur25. When Your Company Has a "Best Butt" Award—Ray Hennessey, chief innovation officer of JConnelly26. When Rebel.com Needed a Culture Makeover—Rob Villeneuve, CEO of Rebel.com27. The Easy Way to Improve Employee Engagement—Matthew Baker, vice president of strategic planning at FreshBooks28. Publicity Stunts Do Not Equal Good Culture—Ray Hennessey, chief innovation officer of JConnelly29. Cutthroat Cultures Don't Work—Travis Bradberry, co-founder of TalentSmart and bestselling author30. 5 Signs Your Company Is Doomed—Craig Cincotta, marketing communications expert31. Burnout is Killing Your Growth—Mark Robinson, co-founder of Kimble Applications32. When You Take Culture Too Far—Jayson DeMers, founder and CEO of AudienceBloomInterview with Mike Trafton, Founder of Blue FishReflectionAppendixIndex

★★★★★ This book compiles some of the best articles from Entrepreneur magazine about company culture. It was an insightful read and I learned a lot about the importance of company culture in shaping the way things are being achieved in different companies.I learned that there is no single right culture. One culture may not be suitable to one company while the same kind of culture is what needed most for another.—Greg Hawod