Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
Häftad, Engelska, 2009
AvMichael Czinkota,Ilkka Ronkainen,Masaaki Kotabe,Michael R. Czinkota,Iikka Ronkainen,IIkka Ronkainen
349 kr
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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Produktinformation
- Utgivningsdatum2009-12-16
- Mått153 x 231 x 20 mm
- Vikt593 g
- FormatHäftad
- SpråkEngelska
- Antal sidor400
- FörlagMcGraw-Hill Education
- ISBN9781606490358