Electronic Commerce
The Strategic Perspective
Häftad, Engelska, 2009
459 kr
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This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Produktinformation
- Utgivningsdatum2009-09-24
- Mått215 x 279 x 6 mm
- Vikt291 g
- FormatHäftad
- SpråkEngelska
- Antal sidor115
- FörlagOrange Grove Books
- ISBN9781616100292