Effectual Entrepreneurship

Inbunden, Engelska, 2025

AvSaras Sarasvathy,Glen B. Wheatley

2 839 kr

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Whether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance. What you will discover in this book is that there is a science to entrepreneurship—a shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic effectuation—which means working with things already within your control to co-create valuable new futures with people who want to work with you.At the heart of the book you will find the four core principles of effectuation that expert entrepreneurs follow when creating new ventures, products, and markets:Start with your meansSet affordable lossForm partnershipsLeverage contingenciesIn this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications.Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!A wealth of thought-provoking material, expert advice, and practical techniques resides in these pages and on the accompanying website: www.effectuation.org.

Produktinformation

Utgivningsdatum2025-05-27
Mått210 x 280 x undefined mm
Vikt1 050 g
FormatInbunden
SpråkEngelska
Antal sidor458
Upplaga3
FörlagTaylor & Francis Ltd
ISBN9781032427300

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PART I What We Know About Entrepreneurs and Entrepreneurship 1 Roadmaps, Myths, and the Bahamas 2 Good Ideas Are Everywhere 3 Most Ventures Require Little Startup Capital 4 The Plunge Doesn’t Have to Be a Plunge at All 5 Failing as the Way Forward PART II How (Expert) Entrepreneurs Think 6 Prediction, Risk, and Uncertainty 7 Opportunities Are Created as Well as Discovered 8 Managing Uncertainty Through Control 9 The Effectual Logic of Expert EntrepreneursPART III The Nuts and Bolts of Venturing: Effectuation in Action 10 The Bird‑in‑Hand Principle: Start With What You Have 11 Transforming Means Into Something Valuable 12 The Affordable Loss Principle: Invest Little, Learn a Lot 13 Using Slack for Bootstrap Financing 14 The Crazy Quilt Principle: Form Partnerships 15 Asking Potential Partners to Make Commitments 16 The Lemonade Principle: Leverage Surprise 17 Putting It Together: The Effectuation Process PART IV I Am an Entrepreneur Now: How Far Can I Go? 18 Ownership, Equity, and Control: Manage Stakeholders 19 Business Plans and Business Models 20 The Venture Grows Up: Create an Entrepreneurial Culture PART V Applications of Effectuation 21 Brand as Venture Identity: Marketing You 22 Technology: Means, Outcome, or Trap? 23 Social Change and Markets in Human Hope Conclusion Overview of "Practically Speaking" Sections Overview of "Research Roots" Sections