Effectual Entrepreneurship

Saras Sarasvathy is the Paul M. Hammaker Professor of Business Administration at the Darden School of Business, University of Virginia, USA.Glen B. Wheatley is Managing Director of Best Solutions International Group, entrepreneur, thought and cultural nomad, and adjunct academic at the University of Adelaide, Australia.

• PART I What We Know About Entrepreneurs and Entrepreneurship 1 Roadmaps, Myths, and the Bahamas 2 Good Ideas Are Everywhere 3 Most Ventures Require Little Startup Capital 4 The Plunge Doesn’t Have to Be a Plunge at All 5 Failing as the Way Forward PART II How (Expert) Entrepreneurs Think 6 Prediction, Risk, and Uncertainty 7 Opportunities Are Created as Well as Discovered 8 Managing Uncertainty Through Control 9 The Effectual Logic of Expert EntrepreneursPART III The Nuts and Bolts of Venturing: Effectuation in Action 10 The Bird‑in‑Hand Principle: Start With What You Have 11 Transforming Means Into Something Valuable 12 The Affordable Loss Principle: Invest Little, Learn a Lot 13 Using Slack for Bootstrap Financing 14 The Crazy Quilt Principle: Form Partnerships 15 Asking Potential Partners to Make Commitments 16 The Lemonade Principle: Leverage Surprise 17 Putting It Together: The Effectuation Process PART IV I Am an Entrepreneur Now: How Far Can I Go? 18 Ownership, Equity, and Control: Manage Stakeholders 19 Business Plans and Business Models 20 The Venture Grows Up: Create an Entrepreneurial Culture PART V Applications of Effectuation 21 Brand as Venture Identity: Marketing You 22 Technology: Means, Outcome, or Trap? 23 Social Change and Markets in Human Hope Conclusion Overview of "Practically Speaking" Sections Overview of "Research Roots" Sections