Economics of Staging the Olympics

Holger Preuss, Professor of Sport Economics and Sportmanagement, Johannes Gutenberg-University Mainz, Germany and member of the Research Team Olympia

• Contents: Preface by Jacques Rogge Foreword by Holger Preuss 1. Introduction: The Situation of Modern Cities and the Olympic Games 2. Methodology: Justifications for Use 3. Financing of the Games: Interests, Winners and Losers 4. Growth and Financial Gigantism: The Scale of the Olympic Games 5. Technique of Measuring: The Economic Impact of Olympic Games 6. Tourism and Exports: The Sleeping Giants 7. Investments and the Reconstruction of a City: Burdens and Opportunities 8. The Great Source of Income: Revenues of the OCOG 9. The Flip Side of the Coin: Expenditures of the Organizing Committee 10. Jobs, Jobs, Jobs: Great Opportunities or Flash in the Pan? 11. The Olympic Aftermath: Price Increases and Economic Legacy 12. Reflections: The Olympics Today and the Challenge for Future Hosts References Index

'The book is chock full of data and history. . . Preuss's book provides an in-depth, comprehensive look at the economics and finances of the Olympics. The book merits reading in a sequential fashion, but readers interested in particular topics would still benefit from reading only specific sections. It does contain a number of graphs, tables and some equations, but the accompanying text is written in an accessible manner that should not put off non-specialist readers.'