Drucker on Leadership

Dr. William Cohen (Pasadena, CA) is President of the Institute of Leader Arts. He has spoken and given workshops for small groups of managers and executives, and given keynote addresses in more than 50 countries to audiences of up to 15,000 in size. He has taught in the graduate schools of California State University Los Angeles, University of Southern California and Claremont Graduate University as well as three years with Touro University International, a fully accredited online university. A prolific author, speaker, and academic,?Dr. Cohen is also a retired major general from the U.S. Air Force Reserve and has held executive positions in several companies including Director of Research at Sierra Engineering Company, Manager of Advanced Technology Marketing at McDonnell Douglas Astronautics Company, and President of Global Associates. In addition to his BS in engineering from the United States Military Academy at West Point, he has an MBA from the University of Chicago, an MA and PhD in management from the Peter Drucker School of Management at Claremont Graduate University. He is a distinguished graduate in residence of the prestigious Industrial College of the Armed Forces in Washington, D.C.

• Foreword ixby Frances HesselbeinIntroduction: Peter Drucker and Leadership 1Part One The Leader’s Role in Shaping the Organization’s Future 91 The Fundamental Decision: Determining the Business of the Organization 112 The Process: Creating a Strategic Plan 213 Look, Listen, and Analyze: The Information the Leader Needs 334 Methodology: Developing Drucker-Based Strategies 455 Taking Action: What It Takes to Implement Your Plan 55Part Two Ethics and Personal Integrity 636 Drucker’s Views on Business Ethics 657 Effective Leadership and Personal Integrity 758 The Seven Deadly Sins of Leadership 859 Effective Leadership and Corporate Social Responsibility 9710 The Responsibility of a Corporation: First, Do No Harm 107Part Three The Military: Drucker’s Model Organization 11711 Leadership Lessons from Xenophon 12112 Training and Developing Leaders 13313 Promotion and Staffi ng 14514 The Heart of Leadership 15715 Leadership for Upper Management 167Part Four Motivation and Leadership 17916 Leadership Style as a Motivator 18117 Motivating to Peak Performance 19118 Charisma as a Motivator 20119 The Volunteer Paradigm 211Part Five The Marketing Model of Leadership 22320 Applying Marketing to Leadership 22721 Applying Segmentation to Leadership 23522 Applying Positioning to the Organization and the Leader 24523 The Role of Infl uence and Persuasion on Strategy and Tactics 255Epilogue Drucker’s Legacy 265Notes 267About the Author 283Index 285