Doing Business in Kenya
Opportunities and Challenges
Inbunden, Engelska, 2023
Av Wakiuru Wamwara, John E Spillan, Charles M Onchoke, John E. Spillan
2 399 kr
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A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.The book’s detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa’s heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa’s major economic trends and cultural values: understanding Kenya’s business landscape provides invaluable skills to do business throughout Africa.Businesspeople, policymakers, investors, students, and scholars will value this book’s in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.
Produktinformation
- Utgivningsdatum2023-02-21
- Mått152 x 229 x 15 mm
- Vikt453 g
- FormatInbunden
- SpråkEngelska
- Antal sidor174
- FörlagTaylor & Francis Ltd
- ISBN9780367557911