Do You Want to Keep Your Customers Forever? 1
bokomslag Do You Want to Keep Your Customers Forever?
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Do You Want to Keep Your Customers Forever?

Joseph B Pine • Don Peppers • Martha Rogers Ph D • Joseph B Pine Ii • Joseph B Pine

Pocket

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  • 96 sidor
  • 2010
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
  • Författare: Joseph B Pine, Don Peppers, Martha Rogers Ph D, Joseph B Pine Ii, Joseph B Pine
  • Format: Pocket/Paperback
  • ISBN: 9781422140277
  • Språk: Engelska
  • Antal sidor: 96
  • Utgivningsdatum: 2010-03-02
  • Förlag: Harvard Business Review Press

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