Do You Want to Keep Your Customers Forever?

Häftad, Engelska, 2010

AvJoseph B. Pine,Don Peppers,Martha Rogers,Ph.D Rogers, Martha,Joseph B. Pine II,Joseph B Pine

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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Produktinformation

Utgivningsdatum2010-03-02
Mått107 x 165 x 7 mm
Vikt79 g
FormatHäftad
SpråkEngelska
SerieHarvard Business Review Classics
Antal sidor96
FörlagHarvard Business Review Press
ISBN9781422140277

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Försäljning och marknadsföring inom Ekonomi och ledarskap

B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of "Mass Customization: The New Frontier in Business Competition" (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of "The One to One Future: Building Relationships One Customer at a Time" (Currency/Doubleday, 1993).