Marissa K. L. E is a Lecturer at the Centre for English Language Communication (CELC) at the National University of Singapore (NUS). Her research interests include systemic functional linguistics, critical multimodal discourse analysis and conceptual metaphor theory. She has published and presented in the areas of social semiotics, multimodal discourse analysis, multiliteracies and the use of multimodality for educational purposes. She has previously worked on research projects in digital humanities, social semiotics and multimodal discourse analysis.

• PART I: Theory and Context1. Introduction 2. Neoliberalism as Concept, and in the Singapore Context 3. Neoliberalism as Discourse 4. Higher Education, Neoliberal Logics, Neoliberal Subjectivity and Neoliberal Citizenship 5. Neoliberal Sub-Discourses in the Singapore Higher Education Context PART II: Analysis6. A Social Semiotic Approach to Analysing Neoliberal Discourse 7. Sub-Discourse of Future-Orientedness 8. Sub-Discourse of Community 9. Sub-Discourse of Cool Culture PART III: Implications10. Analytical Findings: Individualism and Communitarianism 11. Neoliberal Complementarity

Marissa K. L. E is a Lecturer at the Centre for English Language Communication (CELC) at the National University of Singapore (NUS). Her research interests include systemic functional linguistics, critical multimodal discourse analysis and conceptual metaphor theory. She has published and presented in the areas of social semiotics, multimodal discourse analysis, multiliteracies and the use of multimodality for educational purposes. She has previously worked on research projects in digital humanities, social semiotics and multimodal discourse analysis.

• PART I: Theory and Context1. Introduction 2. Neoliberalism as Concept, and in the Singapore Context 3. Neoliberalism as Discourse 4. Higher Education, Neoliberal Logics, Neoliberal Subjectivity and Neoliberal Citizenship 5. Neoliberal Sub-Discourses in the Singapore Higher Education Context PART II: Analysis6. A Social Semiotic Approach to Analysing Neoliberal Discourse 7. Sub-Discourse of Future-Orientedness 8. Sub-Discourse of Community 9. Sub-Discourse of Cool Culture PART III: Implications10. Analytical Findings: Individualism and Communitarianism 11. Neoliberal Complementarity

Marissa K. L. E is a Lecturer at the Centre for English Language Communication (CELC) at the National University of Singapore (NUS). Her research interests include systemic functional linguistics, critical multimodal discourse analysis and conceptual metaphor theory. She has published and presented in the areas of social semiotics, multimodal discourse analysis, multiliteracies and the use of multimodality for educational purposes. She has previously worked on research projects in digital humanities, social semiotics and multimodal discourse analysis.

• PART I: Theory and Context1. Introduction 2. Neoliberalism as Concept, and in the Singapore Context 3. Neoliberalism as Discourse 4. Higher Education, Neoliberal Logics, Neoliberal Subjectivity and Neoliberal Citizenship 5. Neoliberal Sub-Discourses in the Singapore Higher Education Context PART II: Analysis6. A Social Semiotic Approach to Analysing Neoliberal Discourse 7. Sub-Discourse of Future-Orientedness 8. Sub-Discourse of Community 9. Sub-Discourse of Cool Culture PART III: Implications10. Analytical Findings: Individualism and Communitarianism 11. Neoliberal Complementarity