Adam Jaworski is Professor at the Centre for Language and Communication Research, Cardiff University He has published widely in various areas of language and communication including touristâhost interaction and representations of tourism.Annette Pritchard is Reader at the Welsh Centre for Tourism Research, University of Wales Institute, Cardiff. She has published widely in a range of tourism areas.

• AcknowledgementsContributorsAnnette Pritchard and Adam Jaworski: Introduction: Discourse, Communication and Tourism DialoguesPart 1: The Semiotics of Tourist Spaces, Landscapes and Destinations1 John Urry: The ‘Consuming’ of Place2 Kelly Davidson: Alternative India: Transgressive Spaces3 Annette Pritchard and Nigel Morgan: Representations of ‘Ethnographic Knowledge’: Early Comic Postcards of WalesPart 2: The Discursive Construction and Representation of the Tourist Experience4 Uta Papen: Exclusive, Ethno and Eco: Representations of Culture and Nature in Tourism Discourses in Namibia5 David Dunn: Venice Observed: The Traveller, The Tourist, The Post-Tourist and British TelevisionPart 3: Identities on the Move6 Adam Jaworski and Sarah Lawson: Discourses of Polish Agritourism: Global, Local, Pragmatic7 Camille C. O’Reilly: Tourist or Traveller? Narrating Backpacker IdentityPart 4: Performance and Authenticity8 Stephen Doorne and Irena Ateljevic: Tourism Performance as Metaphor: Enacting Backpacker Travel in the Fiji Islands9 Nikolas Coupland, Peter Garrett and Hywel Bishop: Wales Underground: Discursive Frames and Authenticities in Welsh Mining Heritage Tourism Events10 Chris Kennedy: ‘Just Perfect!’ The Pragmatics of Evaluation in Holiday PostcardsIndex

The book offers an important contribution to the burgeoning field of tourism studies and should, as much for its uniqueness as for the success of its individual essays, prove a point of departure for further work in the field.