​Sónia Pedro Sebastião is an Associate Professor at the Institute of Social and Political Sciences, University of Lisbon (Portugal). She has a habilitation in strategic communication and is a researcher at the Center for Public Administration and Public Policies (FCT-ISCSP) at the University of Lisbon. Her research focuses on public relations, strategic communication, citizenship, and culture. She is the Portuguese national researcher of the European Communication Monitor and the Pedagogical and Scientific Coordinator of the Communication Sciences Department of ISCSP, University of Lisbon. Further, she is a member of the European Public Relations Education and Research Association (EUPRERA) and of the Portuguese Association of Communication Sciences (SOPCOM).Susana de Carvalho Spínola is an Assistant Invited Professor at the Institute of Social and Political Sciences (ISCSP), University of Lisbon (Portugal), and a researcher at the Center of Public Administration and Public Policies (FCT-ISCSP) at the University of Lisbon. She received the Doctoral Excellence Award on Social and Legal Sciences from the University of CEU Cardenal Herrera, Spain. From 1991-2015 she was lecturer and vice-dean of the Communication Sciences Department at INP, Lisbon. She has been part of the MARPE network since the 1990s. At the ISCSP she is the contact person for the ERASMUS+ - MARPE Diplo project; the pedagogical and scientific executive coordinator of the Communication Sciences Department. She is a member of the European Public Relations Education and Research Association (EUPRERA), of the Portuguese Association of Communication Sciences (SOPCOM), and of the Portuguese Business Communication Association (APCE).

• Chapter 1. Introduction: the rationale for a communication perspective.- PART I – CONCEPTUAL APPROACHES.- Chapter 2. Diplomacy in the context of Political Science, International Relations and Strategic Studies.- Chapter 3. From Diplomacy to (New) Public Diplomacy: a communication perspective.- Chapter 4. From corporate to organisational diplomacy.- Chapter 5. Conceptual pathways to Civil Society Diplomacy.- PART II – PRACTICAL APPROACHES.- Chapter 6. Public Diplomats & Public Relations Practitioners: similar functions but distinct professional status and recognition?.- Chapter 7. Corporate Diplomacy in a post-COVID-19 World.- Chapter 8. Corporate Diplomacy: Compass for public/private management in turbulent times.- Chapter 9. A public diplomacy perspective on Brexit - are states ignoring soft power?.- Chapter 10. Science Diplomacy: Knowledge is Power.- Chapter 11. Traits and Patterns of Paradiplomacy to legitimise Catalonia independence: the case of DiploCat.- Chapter 12. Digital Diplomacy: the case of the Swedish Embassy in Bucharest.- Chapter 13. The Citizen Diplomats and their Pathway to Diplomatic Power.- Chapter 14. The internationalisation of civic national movements.- PART III – PROPOSALS FOR THE FUTURE.- Chapter 15. Becoming an Ethical ambassador: proposal for a Public Relations & Public Diplomacy Practitioner Course on Ethics.- Chapter 16. Cross-fertilisation between MARPE Diplo methodology, citizen science methods and public diplomacy studies. A comparison between the discourse of EEAS on Twitter from Federica Mogherini to Josep Borrell Fontelles.- Chapter 17. Students’ engagement and the ISP as a micro-world and a window on the educational world.- Chapter 18. Higher Education for Public and Organisational Diplomacy in the contexts of communication sciences.- Chapter 19. Epilogue: Democratisation of Diplomacy.

“One of the most interesting aspects of this book is that the theoretical framework of the project is built on a collaborative and social approach. From this multinational and multicultural perspective, the book is innovative in its attempt to give shape to the fresh concepts that emerge from the new sce­narios in which diplomatic processes are applied.” (Iris Jugo Núñez-Hoyo, The Hague Journal of Diplomacy, Vol. 18, 2023)