Digital Transformation in Sales

How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

Häftad, Engelska, 2024

Av Livia Rainsberger

839 kr

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In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy.

Produktinformation

Utgivningsdatum2024-01-03
Mått168 x 240 x 19 mm
Vikt518 g
FormatHäftad
SpråkEngelska
Antal sidor275
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658388898
OriginaltitelDigitale Transformation im Vertrieb

Tillhör följande kategorier

Understanding Digital Transformation: Trends, developments, drivers, influence, impact.- Sales technology and tools: Technology trap, digital sales tools.- Strategy: sales models, sales organization.- Conception: positioning, value proposition, digital customer profile, customer acquisition.- Implementation: technology selection, competence building in the organization, technology and the human factor.