Digital Design for Print and Web

An Introduction to Theory, Principles, and Techniques

Häftad, Engelska, 2010

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The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

Produktinformation

Utgivningsdatum2010-03-19
Mått191 x 234 x 20 mm
Vikt703 g
FormatHäftad
SpråkEngelska
Antal sidor364
FörlagJohn Wiley & Sons Inc
ISBN9780470398364

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Preface xiAcknowledgments xiiiPart One Theory and Principles 1Chapter 1 Communication Goals 3Chapter Objectives 3What is Graphic Communication? 4Information 9What is Information? 9Principles and Goals: Design for Information 10Persuasion 14What is Persuasion? 14Principles and Goals: Design for Persuasion 17Education 18What is Education? 18Principles and Goals: Design for Education 19Entertainment 21What is Entertainment? 21Principles and Goals: Design for Entertainment 21References 24Notes 25Chapter 2 Design: Definition and Devices 27Chapter Objectives 27Design as a Problem-Solving Tool 28What is Design? 28Design Devices 44Space, Format, and Structure 44References 56Chapter 3 Design: Elements and Principles 59Chapter Objectives 59The Visual Pieces 60Line 60Shape 61Texture 62Value 62Color 63Type and Typography 73Design Principles 83Evaluating and Critiquing Your Work 93References 94Chapter 4 Conceptualization and Planning 97Chapter Objectives 97Inspiration 98Seven-Step Design Process 98Identify 99Research 101Target 103Conceptualize 104Create 107Revise 108Evaluate 108Digital Design Project Types 108Possibilities 108Annual Reports and Business Reports 110Announcements, Invitations, and Postcards 110Advertising 111Books 112Brochures and Collateral 114Calendars 115Catalogs 115Direct Mail and Direct Response 116Environmental Graphics 116Internet Design 118Letterhead and Stationery (Corporate Identity) 119Logos 121Newsletters 122Packaging 123POP, Signs, and Billboards 124Posters 124Publication Design 127References 129Part Two Techniques 131Chapter 5 Raster Graphics 133Chapter Objectives 133Digital Imaging and Raster Graphics 134Raster Graphics for Print and Web 135Raster Graphics Techniques 136Document Setup 137Layers and Compositing 140Selections 144Masks 158Color 161Shape Basics 167Retouching Basics 169Type in Digital Imaging Applications 177Bitmap Filters 180Layer Effects 181Final Output for Print 184Final Output for Web 188Design Assignment 190Online Movie Lessons 191Bibliography 191Chapter 6 Vector Graphics 193Chapter Objectives 193Digital Illustration and Vector Graphics 194Vector Graphics for Print and Web 194Vector Graphics Techniques 196Document Setup 197Layers and Templates 198Color 201Shapes and Paths 208Typography 221Final Output for Print 226Final Output for Web 226Design Assignment 226Online Movie Lessons 227Bibliography 227Chapter 7 Digital Page Layout for Print 229Chapter Objectives 229Page Layout Techniques 232Document Setup 232Using Color 240Text and Typography 245Working with Images 257Design Assignment 263Online Movie Lessons 265Bibliography 265Chapter 8 Web Site Design and Development 267Chapter Objectives 267Creating a Web Site 269The Design and Development Process 270Web Design and Development Techniques 276Web Design and Graphics Techniques 276Web Development Techniques 296Behaviors 312Uploading Files to the Internet 319Design Assignment 322Online Movie Lessons 322Bibliography 322Figure Credits 323Index 327Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.