Communications Writing and Design

John DiMarco, Ph.D, is Associate Professor of Communications at St. John's University in New York, USA, as well as creator and founder of PortfolioVillage.com. For over 20 years, he has provided technical writing, public relations, marketing, graphic design, instructional design, and training in his own firms, DiMarco Associates and PortfolioVillage, Inc.,and for organizations including Long Island University  and CANON, USA. His research interests include digital media, design thinking, persuasion, and creativity. He has published numerous articles and chapters, as well as the books: Career Power Skills (2013), Digital Design for Print and Web (Wiley, 2010), Web Portfolio Design and Applications (2006), and Computer Graphics and Multimedia (2006).

• Acknowledgements viiForeword ixPreface xi1 The Connectivity between Research, Writing, and Design 12 Writing Technical, Persuasive, and News Communication 93 Communication Design 454 Creative Research Methods 835 Design Tools 1036 Marketing Projects 1237 Advertising Projects 1458 Public Relations Projects 1639 Social Media for Marketing, Advertising, and Public Relations 191Index 199

Select Guide Rating