Inge van de Ven is Associate Professor of Culture Studies at Tilburg School of Humanities and Digital Sciences. She was Marie Curie Global Fellow at UC Santa Barbara and Junior Core Fellow at the Institute of Advanced Study, Budapest. Her monograph Big Books in Times of Big Data was published in 2019. Articles appeared in journals such as European Journal of English Studies, Medical Humanities, Narrative, Digital Humanities Quarterly, Celebrity Studies, and Journal for Creative Behavior.Lucie Chateau is a media scholar and digital culture researcher interested in meme aesthetics. She recently finished her PhD entitled Anxious Aesthetics: Memes and Alienation in Digital Capitalism, which investigated the subversive potential of aesthetics online. Her work has looked at a variety of meme genres such as depression memes, anti-capitalist memes, and climate change memes, and argues we are witnessing the emergence of experimental aesthetic forms that negotiate new forms of representation under digital capitalism.

• Introduction1. The Familiar and the Strange: Rethinking Hermeneutics for the Digital2. Paranoid Readings of Toxic Memes: Suspicious Hermeneutics3. Hermeneutics of Faith4. Can We Talk? Dialogical Hermeneutics5. ConclusionsIndex

I am not aware of another book that makes as strong and well-founded a claim for the relevance of humanistic thought on discussions of digital disinformation and bias usually dominated by social scientists, computer scientists, and journalists. A very original work that brings the long history of European hermeneutical thought to bear on online trust, skepticism, and dialogue in today’s “platform hermeneutics.” And the book is great fun too in its inventive use of AI and machine learning to analyze case studies on Tumblr, Reddit, and elsewhere.Alan Liu, Distinguished Professor, University of California Santa Barbara, USAIn the world of digital communication, researchers - and ordinary users alike - have to deal with a situation of information overload. The abundance of data is certaintly a great opportunity for in-depth knowledge of social processes, but the risk of “drowning” in it, is ever-present. This insightful book by Inge van de Ven and Lucie Chateau discusses how scholars of digital culture and society can extricate themselves from this information abundance trap, by recuperating the hermeneutic tradition of close reading, qualitative analysis and in-depth interpretation, and deploying it to address the new materials of contempoary digital culture: tweets, online videos, internet memes, conversations of all sorts. A recommended reading for those searching for methods to understand the symbolisms and meanings of contemporary digital cultures.Paolo Gerbaudo, Senior Researcher in Social Science, Complutense University in Madrid, Spain

Inge van de Ven is Associate Professor of Culture Studies at Tilburg School of Humanities and Digital Sciences. She was Marie Curie Global Fellow at UC Santa Barbara and Junior Core Fellow at the Institute of Advanced Study, Budapest. Her monograph Big Books in Times of Big Data was published in 2019. Articles appeared in journals such as European Journal of English Studies, Medical Humanities, Narrative, Digital Humanities Quarterly, Celebrity Studies, and Journal for Creative Behavior.Lucie Chateau is a media scholar and digital culture researcher interested in meme aesthetics. She recently finished her PhD entitled Anxious Aesthetics: Memes and Alienation in Digital Capitalism, which investigated the subversive potential of aesthetics online. Her work has looked at a variety of meme genres such as depression memes, anti-capitalist memes, and climate change memes, and argues we are witnessing the emergence of experimental aesthetic forms that negotiate new forms of representation under digital capitalism.

• Introduction1. The Familiar and the Strange: Rethinking Hermeneutics for the Digital2. Paranoid Readings of Toxic Memes: Suspicious Hermeneutics3. Hermeneutics of Faith4. Can We Talk? Dialogical Hermeneutics5. ConclusionsIndex

I am not aware of another book that makes as strong and well-founded a claim for the relevance of humanistic thought on discussions of digital disinformation and bias usually dominated by social scientists, computer scientists, and journalists. A very original work that brings the long history of European hermeneutical thought to bear on online trust, skepticism, and dialogue in today’s “platform hermeneutics.” And the book is great fun too in its inventive use of AI and machine learning to analyze case studies on Tumblr, Reddit, and elsewhere.Alan Liu, Distinguished Professor, University of California Santa Barbara, USAIn the world of digital communication, researchers - and ordinary users alike - have to deal with a situation of information overload. The abundance of data is certaintly a great opportunity for in-depth knowledge of social processes, but the risk of “drowning” in it, is ever-present. This insightful book by Inge van de Ven and Lucie Chateau discusses how scholars of digital culture and society can extricate themselves from this information abundance trap, by recuperating the hermeneutic tradition of close reading, qualitative analysis and in-depth interpretation, and deploying it to address the new materials of contempoary digital culture: tweets, online videos, internet memes, conversations of all sorts. A recommended reading for those searching for methods to understand the symbolisms and meanings of contemporary digital cultures.Paolo Gerbaudo, Senior Researcher in Social Science, Complutense University in Madrid, Spain

Inge van de Ven is Associate Professor of Culture Studies at Tilburg School of Humanities and Digital Sciences. She was Marie Curie Global Fellow at UC Santa Barbara and Junior Core Fellow at the Institute of Advanced Study, Budapest. Her monograph Big Books in Times of Big Data was published in 2019. Articles appeared in journals such as European Journal of English Studies, Medical Humanities, Narrative, Digital Humanities Quarterly, Celebrity Studies, and Journal for Creative Behavior.Lucie Chateau is a media scholar and digital culture researcher interested in meme aesthetics. She recently finished her PhD entitled Anxious Aesthetics: Memes and Alienation in Digital Capitalism, which investigated the subversive potential of aesthetics online. Her work has looked at a variety of meme genres such as depression memes, anti-capitalist memes, and climate change memes, and argues we are witnessing the emergence of experimental aesthetic forms that negotiate new forms of representation under digital capitalism.

• Introduction1. The Familiar and the Strange: Rethinking Hermeneutics for the Digital2. Paranoid Readings of Toxic Memes: Suspicious Hermeneutics3. Hermeneutics of Faith4. Can We Talk? Dialogical Hermeneutics5. ConclusionsIndex

I am not aware of another book that makes as strong and well-founded a claim for the relevance of humanistic thought on discussions of digital disinformation and bias usually dominated by social scientists, computer scientists, and journalists. A very original work that brings the long history of European hermeneutical thought to bear on online trust, skepticism, and dialogue in today’s “platform hermeneutics.” And the book is great fun too in its inventive use of AI and machine learning to analyze case studies on Tumblr, Reddit, and elsewhere.Alan Liu, Distinguished Professor, University of California Santa Barbara, USAIn the world of digital communication, researchers - and ordinary users alike - have to deal with a situation of information overload. The abundance of data is certaintly a great opportunity for in-depth knowledge of social processes, but the risk of “drowning” in it, is ever-present. This insightful book by Inge van de Ven and Lucie Chateau discusses how scholars of digital culture and society can extricate themselves from this information abundance trap, by recuperating the hermeneutic tradition of close reading, qualitative analysis and in-depth interpretation, and deploying it to address the new materials of contempoary digital culture: tweets, online videos, internet memes, conversations of all sorts. A recommended reading for those searching for methods to understand the symbolisms and meanings of contemporary digital cultures.Paolo Gerbaudo, Senior Researcher in Social Science, Complutense University in Madrid, Spain