Digital Communications at Work

Nyhet

Designing Channels for Employee Engagement and Experience

Inbunden, Engelska, 2026

AvSharon O'Dea,Jonathan Phillips

889 kr

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Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:- Develop a tailored channel strategy aligned to business goals and culture - Build and present a compelling business case to secure leadership buy-in - Apply frameworks to select, integrate and optimize digital tools effectively - Implement content plans that sustain engagement and talent retention - Measure, analyze and refine for continuous improvement and ROIWith step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.Themes include: Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI

Produktinformation

Utgivningsdatum2026-07-03
Mått156 x 234 x 19 mm
Vikt626 g
FormatInbunden
SpråkEngelska
Antal sidor328
FörlagKogan Page Ltd
ISBN9781398626096

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Sharon O'Dea is co-founder of Lithos Partners. With over 15 years' experience, she has advised some of the world's best-known organizations including banks, global corporates, world-class universities and leading charities. She is a member of the Institute of Internal Communications, the International Association of Business Communicators and the Chartered Institute of Public Relations.Jonathan Phillips is co-founder of Lithos Partners. With more than 20 years' experience he is a regular speaker and writer on digital workplace and communications, adviser to the UK, government and former senior leader in digital communications in the Coca-Cola system.

Chapter - 00: Introduction;Section - ONE: Discover;Chapter - 01: Discovery – identifying internal communication needs, barriers and pain points;Chapter - 02: Platforms – choosing the right digital communications and digital workplace architecture;Chapter - 03: Building the business case – costs, benefits and ROI of digital internal communication channels;Section - TWO: Develop;Chapter - 04: Publishing – the role of the intranet in digital communications and employee experience;Chapter - 05: Distribution – reaching the right people at the right time across digital channels;Chapter - 06: Governance – digital workplace communication processes and management;Chapter - 07: People – building capability and skills for digital internal communications;Section - THREE: Deliver;Chapter - 08: Content – best practices for internal communication content design and publishing;Chapter - 09: Communities – enterprise social networks and employee communities;Chapter - 10: Launching channels – how to launch internal communication platforms and digital tools;Chapter - 11: Measurement and management – evaluating performance, engagement and impact in internal communication;Section - FOUR: Future;Chapter - 12: The future of digital communication and employee experience;

"Digital Communications at Work is an evidence-led and practical guide that gives internal communicators the frameworks and confidence to design effective digital channels. At a time when hybrid working continues to test organizational productivity, effective digital communication has never been more important to productivity and performance. O'Dea and Phillips provide a route map that is highly readable, practical and grounded in their own extensive expertise."