Digital Branding
How to Successfully Build and Measure a Brand Online
Inbunden, Engelska, 2025
1 419 kr
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Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.You'll learn how to: - Develop a clear brand planning framework to guide your strategy- Apply principles of identity development tailored to today's digital landscape- Implement effective channel selection based on data and market insights- Optimize your use of Google Analytics, SEO and social media algorithms- Explore the impact of Generative AI on modern branding techniquesWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth
Produktinformation
- Utgivningsdatum2025-01-03
- Mått156 x 234 x 22 mm
- Vikt488 g
- FormatInbunden
- SpråkEngelska
- Antal sidor240
- Upplaga4
- FörlagKogan Page Ltd
- ISBN9781398618442