Del 0 - Studies for the Society for the Social History of Medicine

Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry

Häftad, Engelska, 2017

AvJean-Paul Gaudillière,Jean-Paul Gaudilliere

1 229 kr

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Produktinformation

Utgivningsdatum2017-02-07
Mått156 x 234 x 24 mm
Vikt530 g
FormatHäftad
SpråkEngelska
SerieStudies for the Society for the Social History of Medicine
Antal sidor288
FörlagTaylor & Francis Ltd
ISBN9781138630116

Tillhör följande kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap
Historia inom Historia och arkeologi
Tillverkningsindustri inom Ekonomi och Ledarskap
Medicinhistoria inom Medicin

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