Development of Scientific Marketing in the Twentieth Century 1
bokomslag Development of Scientific Marketing in the Twentieth Century
Historia

Development of Scientific Marketing in the Twentieth Century

Jean-Paul Gaudilliere • Jean-Paul Gaudillière

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Andra format:

  • 288 sidor
  • 2017
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
  • Författare: Jean-Paul Gaudilliere, Jean-Paul Gaudillière
  • Format: Pocket/Paperback
  • ISBN: 9781138630116
  • Språk: Engelska
  • Antal sidor: 288
  • Utgivningsdatum: 2017-02-07
  • Förlag: Taylor & Francis Ltd

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