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Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry
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Finns i fler format (1)
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Produktinformation
- Utgivningsdatum2017-02-07
- Mått156 x 234 x 24 mm
- Vikt530 g
- FormatHäftad
- SpråkEngelska
- SerieStudies for the Society for the Social History of Medicine
- Antal sidor288
- FörlagTaylor & Francis Ltd
- ISBN9781138630116
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